Every year the University of Tulsa art department hosts the Gussman student juried art show. This year was the 41st annual Gussman, and as usual, the post card and t-shirt design was left to Third Floor Designs. The concept and design for this was completely open; the only requirements were that we submit a post card design that could be adapted into a two-color screenprint.
Although I was only required to pitch one concept, I pitched two. Both of my concepts are similar in their arrangement and colors, but different in their typography and style. I started this in my sketchbook with hand-drawn type, and adapted that into my first concept. Although I loved this design, I felt the typography deserved further exploration, so I redesigned my concept using modern type and a textured overlay. Everybody in Third Floor liked my second concept the best, although I am still most proud of my first design.




