The National Energy Policy Institute (NEPI) came to Third Floor looking for a logo and identity design that communicated their mission and goals. In designing this logo I wanted to make clear what NEPI is all about— energy. Furthermore, I wanted this logo to look to the future, so I wanted to show clean energy sources. First I created the energy icons for gas, water, wind and solar energy; which can be used in collateral designs. Next I designed the acronym, NEPI, to be earthy and bold. Last, I combined the elements. I also took the acronym without the symbols and created a repeating pattern, which I used in my letterhead design. Unfortunately, this logo was not chosen, but I am still very happy with my use of color and shape.
